Ad Content Policy

Every ad on Cavline passes two checks before it plays. First, the host whose screen it is. Second, Cavline. The host’s check is about fit; ours is about a floor that applies everywhere on the network.

This policy is part of the Terms of Service. Submitting a campaign means you agree to it.

Anything, at their discretion. A screen sits in someone’s venue, in front of their customers. A host can turn down an ad because it competes with them, because it does not match the room, because of the colors, or for no stated reason at all. They are not required to explain.

If a host rejects your ad you are not charged for that slot. You can revise and resubmit, or book a different screen. Host rejections cannot be appealed to Cavline; they are the host’s call.

Regardless of host approval, the following will be removed and may lead to account suspension.

• Illegal products or services, or anything that facilitates illegal activity where the screen is located.
• Adult content. Nudity, sexually explicit material, and adult services.
• Tobacco, vaping products, and cannabis where advertising them is prohibited or restricted by the law that applies to the venue. Where it is legal, the ad must carry the required warnings and may still be declined by the host.
• Weapons, including firearms, ammunition, and weapon accessories.
• Gambling where prohibited, and any gambling ad that targets people under the legal age.
• Political attack ads. Ads that attack a candidate, party, or group. Political ads of any kind, including issue advocacy, require prior written approval from Cavline before submission; email info@cavline.com.
• Hate or harassment. Content that demeans people on the basis of race, ethnicity, religion, national origin, sex, gender identity, sexual orientation, age, disability, or similar, or that targets an individual.
• Misleading claims. False or unsubstantiated claims about a product, price, result, or endorsement; fake urgency; impersonating another brand or a public body.
• Attacks on the host venue or its competitors by name. Comparative advertising that names the business whose screen it is, or a named competitor, in a disparaging way.
• Flashing or strobe content. Rapid flashing, strobing, or high-contrast flicker that can trigger photosensitive seizures or that is simply unpleasant in a room.
• Content that violates third-party rights. Unlicensed music, stock footage, logos, photos of people without consent, or anything you do not have the right to display.
• Malware or deceptive links. QR codes that lead to phishing pages, malware, or somewhere other than what the ad says.

• Formats. Supply a 16:9 (landscape) or 9:16 (portrait) version that matches the screen’s orientation. If you book screens in both orientations, supply both; a landscape file stretched to a portrait screen will be rejected.
• Sound. No audio unless the screen listing says it supports sound. Assume your ad will be watched on mute; anything essential has to be on screen.
• Readable at a distance. Large type, high contrast, few words. A screen on a wall is read from across a room, not from a phone in hand. If a sentence needs squinting, cut it.
• QR codes must work. Large enough to scan from a normal standing distance, with quiet space around them, and pointing at a live page that loads on a phone for the entire campaign. We check the link during review and may pause the campaign if it breaks.
• Keep it still enough. Motion is fine; constant cuts and fast flicker are not (see the flashing rule above).
• No fake interface. Do not draw buttons, notifications, or system dialogs that look like the screen itself is interactive.
• Required disclosures for regulated products (alcohol, financial services, health claims, and similar) must be legible on screen, not hidden in a link.

1. You submit a campaign. You pick screens, upload the creative, and book.
2. The host reviews it. Each host whose screen you booked sees the ad in the app and approves or rejects it. Rejected slots are not charged.
3. Cavline reviews it. We check the ad against this policy and the creative requirements. Most reviews are quick; ads in regulated categories take longer and may need more information from you.
4. It plays. Once both checks pass, the ad enters the rotation on the approved screens at the scheduled time.

Approval is not permanent. If we learn after the fact that an ad violates this policy, a law changes, or a host asks for it to come down, we can remove it. Refunds for removed ads follow the refund rules in the Terms: if the ad was removed for violating this policy, the remaining slot time is not refunded.

If Cavline rejected or removed your ad and you believe that was wrong, email info@cavline.com with the campaign name, the screens involved, and why you think the ad complies. Attach any licenses or substantiation for claims. A person reads every appeal and replies with a decision and the reason.

Host rejections are not appealable through Cavline; the host decides what plays in their venue.

If you see an ad on a Cavline screen that you think breaks this policy, whether you are a host, an advertiser, or someone who walked past, email info@cavline.com with the venue and roughly when you saw it. We will look.

We may update this policy as laws change or as we learn what works on screens. The “Last updated” date at the top reflects the current version. Ads already live are reviewed against the policy in force when the change takes effect, and we will give notice before pulling an ad under a new rule where we reasonably can.